ContinuumDAO Ecosystem Budget Proposal

[Jerry]

Abstract:

This proposal outlines the budget request for ContinuumDAO daily operations in 2024 and general marketing expenses in Q1 and Q2. As the project progresses and more contributors join us, we’d like to apply for more budget than before. The budget for marketing in Q1&Q2 is strategically divided into four primary categories: Community Building; Marketing and Public Relations; Marketing Events; and Education Content Output. We are applying for this budget because Continuum officially went to the market in December. Soon, we need to gain attention and traffic through various means. All these sections will need a reasonable budget to cover.

Motivation:

Through our contributors' dedicated efforts and our community's unwavering support, we've achieved significant milestones in recent months. In order to ensure the seamless progress of our upcoming Testnet and sustain our success, we have decided to make a reasonable increase in our daily operations budget.

We have diligently laid the foundation for our brand, encompassing mission, a comprehensive brand toolkit, and other brand assets. Over the past three months, we've successfully initiated our presence on social media and cultivated a thriving community. As we continue to grow and with our product nearing completion, the Marketing Guild has crafted a growth plan for the next two quarters, requiring a budget of $20,000. Your approval of this budget adjustment is pivotal in propelling ContinuumDAO to new heights. Our objective is to establish a strong brand presence, foster a dynamic community, and further advance the development of our product with the allocated funds.

Specification:

• Overview

  In the [001]Payment proposal We request 53K for each month to cover the ordinary monthly cost of the operation. After six months, more contributors had joined the builders’ team. The project development is entering a new period, there will be a Continuum test in the next few months. Hence, the contributor group requests to increase the reserve for the daily costs of ContinuumDAO to 15k USD from January. So, the total allocation of the monthly budget will be 68k USD from January. In addition, since we officially went to market in December, we need an extra 20k USD for marketing and ecosystem operations in Q1 and Q2.

• Scope

  • Community Building: Activate our user-based community and eco-project community.

  • Marketing and Public Relations: Create awareness and showcase our cutting-edge interoperability solution.

  • Marketing Events: Enhance user engagement and increase exposure to us.

  • Education Content Output: Enable users to have a deeper understanding of what we do.

• Success Criteria

  • Enhance community engagement and retention.
    • Increase in active community members
    • Community events participation
    • Community retention rate improvement
    • Increase loyal members via a series of events
    • More contributions from the community
  • Increase brand visibility and market share.
    • Increase in brand awareness
    • Increase in media and publicity coverage (social media, articles, etc)
    • Side events, spaces
  • Measurable growth in ecosystem partnerships and collaborations.
  • Output some content related to the field or technology to give users a better understanding of our product and the technology that we utilize.

• Timeline/Budget

  • Marketing budget: 20k USD for Q1 and Q2
  • Operations: 68k USD per month

• Reference

  • [001] Payment Proposal
  • Development Progress

[Selqui]

I think that we need this extra budget to properly prepare for launch. The marketing will ensure that we have plenty of eyes on us. This should ensure that our token price stays healthy and that VC's see that we have a growing community

[John CTM]

Totally agree with this funding it needed better to hit the ground running !! The continuum of the contributors great work full support and gratitude here

[kips]

I think it makes sense to hit the ground running and to do so it makes sense to increase the budget to expand marketing and operations.
I think we are lacking transparency in how the budget is managed though. I'd like to see a break down of expected deliverables, or at least roles for payed contributors, e.g. (At a high level)

• 20k for solidity dev with the expectation/ deliverable of x, y, z. (Operations)
• 5k youtube sponsorship (marketing)
• 10k Competition (Marketing)

Also unclear on core project team and their roles at the moment.

[Raini Ng]

@kips Agree that a breakdown of team members, each role, and salary is important for transparency. This also acts as a way for the community to get-to-know our team.

In terms of specific marketing channel (e.g., YouTube or competition), I think these can be reported in the next budget proposal so that the team as room to maneuver.

I also like to know, with the increased budget, and are we expecting our overall funding to deplete before the original project period of two years. Are we ahead of schedule? When do we think our funding will run out, and potentially need to launch CTM tokens and sell some of them?

[Jerry]

Hey @Raini-Ng @kips , thank you for your valuable suggestions and advice for CTMDAO. Below, you will find a detailed breakdown of CTM's current costs and team structure. Please note that the treasury report will be provided by the end of January.

The operation budget for each month:

• 48k for 4 core-contributors
  • MPC core dev contributor
  • C3Caller core dev contributor
  • Project management and operation contributor
  • Ecosystem development contributor
• 20k reserve budget for contributors’ payment with the following type:
  • Research Guild contributor
  • Marketing Guild contributor
  • BD Guild contributor
  • Visual Designers
  • Front-end developer
  • Product contributor
  • Committee payment
  • Other payment reserves
    • Server payment
    • Crypto event expense
    • Crypto event expenses
    • Other operation expense

Deliverables:

• Product Lines
  • CTMMPC
    • Landing page
    • Network dashboard V1
    • MPC nodes mechanisms
    • Test-net by March
  • Caller
    • Landing page
    • Node service register page
    • On-chain account system
    • Test-net by March
  • veCTM
    • CTM lockup
    • veCTM splitting/merging/liquidation
    • Fee reward distribution
  • Funding
    • Industry/competitors funding research
    • CTM content/narrative/deck prep
    • Advisor engagements
    • Backer engagements
    • Seed before Q3
• Guilds:
  • Industry research (Competitors, content generation, strategy research)
  • Marketing operation (Social media account operation, go-to-market strategy generation, campaign operation)
  • BD engagements (project collaborations, major crypto ecosystem engagements, test-net project invitation)
• Other Operations:
  • DAO operation
    • Committee election operation
    • Forum operation
    • Proposal preparation
  • Contributor operation:
    • Contributor recruitment
    • Contributor bounding

Marketing Budget

CTM Testnet Odyssey Campaign 10k
KOL Reaching/collaboration 5k
Content generation 5k

• Article
• Video

[Selqui]

The vote for this proposal is on Snaphot here. Please go ahead and vote :- https://snapshot.org/#/continuumdao.eth/proposal/0xe293613e8db43327fb5255c853a55fd0b4f5bdae73af1fe1f54eb4571e86af4e

[Selqui]

The vote was passed by 14 million votes to 0. Congratulations and thanks to all who voted.